As the Head of Sales Marketing at Swapfiets, Alexandra den Hartog plays a pivotal role in shaping the brand's growth trajectory within the rapidly evolving e-mobility sector. With nearly 300,000 active members across eight markets, Alexandra is at the forefront of driving revenue and enhancing...
As the Head of Sales Marketing at Swapfiets, Alexandra den Hartog plays a pivotal role in shaping the brand's growth trajectory within the rapidly evolving e-mobility sector. With nearly 300,000 active members across eight markets, Alexandra is at the forefront of driving revenue and enhancing customer acquisition strategies that resonate with today’s consumer behavior patterns. Her passion for accessible products that elevate everyday experiences aligns seamlessly with Swapfiets’ mission to provide sustainable mobility solutions.
In her current role, Alexandra leads a dynamic team of experts specializing in Performance Marketing, Social Media, CRM, Retention, and Pricing. This multidisciplinary approach allows her to leverage data-driven insights to fuel creativity and innovation in marketing strategies. By analyzing customer loyalty metrics and implementing effective loyalty analytics, she ensures that Swapfiets not only attracts new customers but also maximizes lifetime value for existing members.
One of her key projects involves the development of multi-media marketing campaigns that not only highlight the unique value proposition of Swapfiets but also engage consumers on a deeper level. Alexandra thrives on the challenge of testing assumptions and using empirical evidence to refine concepts, often leading to surprising and successful outcomes. Her expertise in brand development and marketing strategy is instrumental in positioning Swapfiets as a leader in the e-mobility space, making sustainable transportation not just a choice, but a lifestyle. Through her leadership, Alexandra is committed to fostering a culture of innovation and customer-centricity that drives both brand loyalty and market growth.
