Alexandra Amarotico is a dynamic force in the realms of social media, influencer marketing, and brand strategy, currently leading innovative initiatives at She is Red, a lifestyle and beauty blog she founded in 2011. With a rich background that spans across diverse cultural landscapes—from her...
Alexandra Amarotico is a dynamic force in the realms of social media, influencer marketing, and brand strategy, currently leading innovative initiatives at She is Red, a lifestyle and beauty blog she founded in 2011. With a rich background that spans across diverse cultural landscapes—from her roots in Oregon to transformative years in Denmark and New York City—Alex brings a unique perspective to her work. Now based in the vibrant community of Venice Beach, California, she has honed her expertise in crafting compelling narratives that resonate with audiences and elevate brand identities.
At She is Red, Alexandra has cultivated an impressive portfolio of collaborations with renowned brands such as Google, Macy's, and Disney Princess, showcasing her ability to blend creativity with strategic marketing. Her role as a social influencer and photographer allows her to leverage her skills in social media marketing, copywriting, and analytics to drive engagement and brand loyalty. By utilizing tools like Google Analytics and Adobe Creative Suite, she meticulously analyzes trends and audience behaviors, ensuring that each campaign is not only visually stunning but also data-driven.
Key projects under her leadership have included influencer partnerships that amplify brand stories and innovative content strategies that engage followers across platforms like Instagram and YouTube. As an author, Alexandra's insights extend beyond her blog, offering readers a glimpse into her creative process and the evolving landscape of digital marketing. With a keen eye for aesthetics and a strategic mindset, she continues to inspire and influence within the beauty and lifestyle sectors, making her a sought-after expert in the industry.
