Alexander Giantsis is a seasoned Global Commercial and Buying Consultant with over 15 years of expertise in the luxury fashion sector. Currently, he plays a pivotal role at Various International Brands, Freeshop, LCF, and Istituto Marangoni, where he leverages his extensive background to drive strategic...
Alexander Giantsis is a seasoned Global Commercial and Buying Consultant with over 15 years of expertise in the luxury fashion sector. Currently, he plays a pivotal role at Various International Brands, Freeshop, LCF, and Istituto Marangoni, where he leverages his extensive background to drive strategic initiatives and foster brand growth. His current focus includes consulting for Freeshop stores in Greece, where he is responsible for crafting and executing seasonal buying strategies across multiple locations, including two stores in Athens and a prominent outlet in Mykonos, as well as a dedicated Balenciaga monobrand store.
In this capacity, Alexander excels at scouting emerging brands, negotiating advantageous deals, and overseeing comprehensive seasonal buys that align with market trends and consumer demands. His ability to curate a compelling product assortment is complemented by his oversight of seasonal marketing campaigns, ensuring that each brand's narrative resonates with its target audience.
Prior to his consulting role, Alexander served as the Commercial Director for the acclaimed London designer brand Mary Katrantzou for nine years. During his tenure, he was instrumental in building the brand's global presence, successfully establishing over 250 wholesale accounts and implementing innovative commercial strategies that significantly enhanced the brand's market footprint. His expertise spans retail, merchandising, luxury goods, and e-commerce, making him a sought-after consultant in the industry. Additionally, as a branding lecturer at Istituto Marangoni, he shares his wealth of knowledge with aspiring fashion professionals, emphasizing the importance of strategic sales management and effective presentation skills in today’s competitive landscape. Alexander's multifaceted experience positions him as a key player in the luxury fashion industry, adept at navigating the complexities of global commerce while fostering the next generation of talent.
