As the Executive Director of Corporate Communications and Public Relations at Ceer, Alex Malouf plays a pivotal role in shaping the narrative of the first Saudi electric vehicle brand. With a distinguished background recognized by the Holmes Report as the first communications innovator in the...
As the Executive Director of Corporate Communications and Public Relations at Ceer, Alex Malouf plays a pivotal role in shaping the narrative of the first Saudi electric vehicle brand. With a distinguished background recognized by the Holmes Report as the first communications innovator in the MEA region, Alex has been instrumental in crafting a comprehensive communications strategy that laid the groundwork for Ceer's successful launch. His expertise in corporate branding and strategic thinking has allowed him to effectively manage stakeholder relationships and navigate the complexities of crisis management, ensuring that Ceer's messaging resonates across diverse audiences.
Before the official announcement of Ceer, Alex meticulously developed the brand's voice and identity, focusing on creating a compelling story that highlights the company's commitment to sustainability and innovation in the automotive sector. His efforts culminated in one of the most successful brand launches in recent history, garnering extensive media coverage and public interest both locally and regionally.
In addition to his strategic acumen, Alex is a strong advocate for corporate social responsibility, integrating these principles into Ceer's communications framework. His proficiency in social media and online marketing has further amplified Ceer's presence, engaging a broader audience and fostering community involvement. As a Chartered Communicator and Chartered Marketer, Alex combines his professional credentials with a passion for impactful storytelling, positioning Ceer not just as a brand, but as a leader in the transition to sustainable mobility in the Middle East and beyond.
