As the Director of Global Growth at SYNC Performance, Alex Leever is at the forefront of driving strategic initiatives that enhance operational efficiency and expand market reach. With a unique blend of expertise in logistics management and growth strategies, Alex plays a pivotal role in...
As the Director of Global Growth at SYNC Performance, Alex Leever is at the forefront of driving strategic initiatives that enhance operational efficiency and expand market reach. With a unique blend of expertise in logistics management and growth strategies, Alex plays a pivotal role in identifying and capitalizing on new opportunities across diverse geographies and counter-seasonal markets. His analytical approach to Total Addressable Market (TAM) growth allows SYNC to not only optimize current operations but also to strategically position itself for future expansion in the competitive landscape of performance sports.
In addition to spearheading growth initiatives, Alex is an integral member of the operations team, where he leverages his skills in inventory management and logistics to streamline processes and improve supply chain efficiency. His hands-on experience with inventory management systems ensures that SYNC Performance maintains optimal stock levels, effectively balancing demand with supply. This operational acumen is complemented by his background as a Financial Advisor at Fidelity Investments, where he honed his skills in financial planning and personal finance, earning his Series 7 and Series 66 licenses.
Alex's journey from a professional skier representing Team USA on the World Cup Circuit to a leader in the performance industry exemplifies his commitment to excellence and growth. His multifaceted expertise not only enriches SYNC Performance's strategic direction but also positions the company to thrive in an ever-evolving market. As he continues to explore innovative growth avenues, Alex remains dedicated to fostering a culture of efficiency and agility within the organization, ensuring that SYNC Performance is well-equipped to meet the challenges of the future.
