As the Vice President and Planner at Havas Health & You, Alex Coughlin stands at the forefront of strategic leadership in the healthcare communications sector, particularly focusing on Sanofi's rare disease portfolio. With nearly 15 years of experience, Alex has honed a unique blend of...
As the Vice President and Planner at Havas Health & You, Alex Coughlin stands at the forefront of strategic leadership in the healthcare communications sector, particularly focusing on Sanofi's rare disease portfolio. With nearly 15 years of experience, Alex has honed a unique blend of expertise that spans various verticals, including travel, food & beverage, alcohol, beauty, consumer packaged goods (CPG), quick-service restaurants (QSR), automotive, and telecommunications. This diverse background equips him with a multifaceted perspective on integrated marketing strategies, allowing him to craft compelling narratives that resonate across different audiences.
In his current role, Alex leads key projects that drive growth and retention for multi-million dollar accounts, leveraging his skills in strategic communications, media relations, and digital media. His adeptness at community management and editing ensures that every message is not only clear but also impactful, fostering strong connections between brands and their audiences. Alex's proficiency in utilizing platforms like Twitter and iMovie enhances his ability to engage stakeholders through innovative storytelling and dynamic content creation.
Moreover, Alex's strategic oversight of Sanofi's rare disease initiatives underscores his commitment to addressing complex healthcare challenges. By aligning marketing strategies with patient needs and industry trends, he plays a pivotal role in elevating brand visibility and fostering meaningful conversations around rare diseases. His leadership not only inspires his teams but also drives the agency's mission to create health communication solutions that make a difference in people's lives.
