Alex Mas Cepero is an innovative force in the entertainment marketing landscape, currently serving as the Marketing Director for TIDAL, a platform renowned for its artist-first and fan-centered approach to music streaming. With a deep understanding of the industry, Alex has been pivotal in shaping...
Alex Mas Cepero is an innovative force in the entertainment marketing landscape, currently serving as the Marketing Director for TIDAL, a platform renowned for its artist-first and fan-centered approach to music streaming. With a deep understanding of the industry, Alex has been pivotal in shaping TIDAL's marketing strategy, particularly through the TIDAL RISING program. This initiative is designed to empower emerging artists by providing them with the tools and resources they need to thrive as entrepreneurs in a competitive market. In 2023 alone, Alex successfully onboarded over 100 artists, including notable names like Baby Storme, Eartheater, and Reuben Vincent, and facilitated the distribution of over $800,000 in direct funding to these artists. This funding not only enhances their creative capabilities but also ensures they maintain full control over their artistic vision and business endeavors.
Alex's expertise spans a wide range of skills, including strategic vision, brand marketing, and artist relations, which she leverages to create culture-shifting campaigns that resonate with both A-list and emerging talent. Her proficiency in operations and internal communications ensures that marketing initiatives are executed seamlessly, while her experience in event production and social media communications amplifies the reach and impact of TIDAL's campaigns. By harnessing paid search campaigns and innovative marketing strategies, Alex continues to elevate TIDAL's presence in the music industry, fostering a community where artists can flourish and connect authentically with their fans. Her commitment to artist empowerment and her strategic acumen position her as a key player in the evolution of music marketing today.
