As the Manager and Team Lead for Marketing Applications at Veeam Software, Alex Bridges brings a wealth of expertise in marketing automation and data management to the forefront of the organization’s strategic initiatives. With over eight years of hands-on experience with the Marketo platform, Alex...
As the Manager and Team Lead for Marketing Applications at Veeam Software, Alex Bridges brings a wealth of expertise in marketing automation and data management to the forefront of the organization’s strategic initiatives. With over eight years of hands-on experience with the Marketo platform, Alex has honed a unique skill set that encompasses both technical proficiency and creative design. This dual capability allows her to seamlessly code fully responsive and modular landing page templates while also architecting complex source-to-target data models for Marketo instance migrations.
In her current role, Alex leads a dedicated team of five professionals, overseeing the daily administration of a diverse array of marketing platforms, including Marketo Engage, Marketo Measure Ultimate, Adobe Experience Platform, and various event management tools like Cvent and Rainfocus. Her leadership ensures that the team not only maintains operational excellence but also innovates in leveraging these platforms to drive engagement and conversion.
Key projects under her guidance include optimizing the integration of Salesforce.com with marketing automation tools, enhancing data migration processes using Talend, and implementing advanced analytics through Adobe Experience Platform. Alex’s expertise extends beyond technical execution; she is also adept at crafting compelling software documentation and utilizing social media strategies to amplify Veeam’s brand presence. With a strong foundation in HTML and design tools like Photoshop, she bridges the gap between marketing strategy and execution, ensuring that Veeam remains at the cutting edge of the software industry.
