As the Development Director for Footwear Performance at Skechers, Alex Bardini plays a pivotal role in shaping the future of the Global Football, Golf, and Basketball categories. With a unique blend of expertise in athletic footwear and a keen understanding of market dynamics, Alex is...
As the Development Director for Footwear Performance at Skechers, Alex Bardini plays a pivotal role in shaping the future of the Global Football, Golf, and Basketball categories. With a unique blend of expertise in athletic footwear and a keen understanding of market dynamics, Alex is tasked with launching the Global Football category from the ground up. This ambitious initiative involves not only leading innovation and product development but also meticulously overseeing engineering processes, materials selection, and sourcing strategies.
Alex’s extensive experience working across diverse regions—including Italy, The Netherlands, and the USA—has equipped him with a profound cross-cultural awareness that enhances collaboration with factory partners across Asia. By fostering strong relationships with new vendors and establishing best practices, he ensures that Skechers remains at the forefront of the sporting goods industry. His dedication to precision and meticulous attention to detail are evident in every aspect of his work, from setting manufacturing process standards to conducting fit and wear tests that guarantee optimal performance and comfort.
In addition to his technical skills in target costing and tech pack creation, Alex is deeply involved in the creative aspects of product development, including color strategy, graphics, and player editions. His innovative mindset drives him to experiment with new solutions, ultimately striving for perfection in every product that bears the Skechers name. As he navigates the complexities of launching a new category, Alex’s commitment to excellence and his ability to influence change through dynamic communication position him as a key leader in the athletic footwear landscape.
