As the Art Director for the Tech, Games, & Media Marketing Team at CBS Interactive, Alex Alcantar plays a pivotal role in shaping the visual identity and marketing strategies for some of the most dynamic sectors in the digital landscape. With a keen eye for...
As the Art Director for the Tech, Games, & Media Marketing Team at CBS Interactive, Alex Alcantar plays a pivotal role in shaping the visual identity and marketing strategies for some of the most dynamic sectors in the digital landscape. With a keen eye for design and a passion for storytelling, Alex leads a talented team of creatives in developing compelling advertising campaigns that resonate with diverse audiences. His expertise in art direction and graphic design allows him to craft visually stunning assets that not only capture attention but also convey the essence of the brands he represents.
Alex is currently spearheading several key projects that highlight his innovative approach to digital media. By leveraging his skills in Adobe Illustrator and Photoshop, he creates engaging graphics and layouts that enhance user experience across various platforms. His work on logo design and branding initiatives has been instrumental in establishing a cohesive visual language for CBS Interactive’s gaming and tech offerings, ensuring that each campaign aligns with the overarching marketing goals.
In an industry that thrives on creativity and rapid evolution, Alex remains at the forefront by continuously exploring new trends in online advertising and digital marketing. His ability to blend artistic vision with strategic insight enables him to deliver impactful solutions that drive engagement and conversion. As a leader in the field, Alex Alcantar not only contributes to the success of CBS Interactive but also inspires the next generation of creatives to push the boundaries of art direction and marketing in the tech and media space.
