Alessandro Siragusa has been a pivotal force at Cromology Italia since 1993, leveraging his extensive experience in the decorative paint sector to drive innovation and customer engagement. As the Technical & Customer Director since 2015, Alessandro plays a crucial role on the Executive Committee, where...
Alessandro Siragusa has been a pivotal force at Cromology Italia since 1993, leveraging his extensive experience in the decorative paint sector to drive innovation and customer engagement. As the Technical & Customer Director since 2015, Alessandro plays a crucial role on the Executive Committee, where his strategic vision shapes the company’s direction in a competitive global market. Under his leadership, Cromology Italia has successfully launched the Training & Technical Product Services Department, establishing a state-of-the-art training center that educates approximately 800 professionals and customers annually. This initiative not only enhances product knowledge but also fosters a culture of continuous improvement within the industry.
Alessandro's expertise extends to creating specialized teams, such as the tiger team of Technicians, which focuses on promoting the Cromology brand among construction companies. This initiative is complemented by a consumer pull strategy that effectively bridges the gap between product innovation and market demand. His skills in marketing, business strategy, and customer service have been instrumental in aligning the company’s offerings with the evolving needs of clients, ensuring that Cromology remains at the forefront of the decorative paint industry.
In addition to his strategic initiatives, Alessandro is adept in production planning and supply chain management, utilizing ERP systems to streamline operations and enhance efficiency. His commitment to excellence and team management has not only driven revenue growth but also solidified Cromology’s reputation as a leader in the decorative paint sector, with a presence in over 50 countries and a global revenue of €750 million. Through his visionary leadership, Alessandro continues to inspire innovation and excellence at Cromology Italia, setting new standards in customer satisfaction and product development.
