Alessandra Sabbione is a seasoned professional with over 20 years of experience in marketing communications, currently serving as the Global Client Service Director at VML. In this pivotal role, Alessandra is instrumental in building robust brand strategies and comprehensive communication platforms for both prominent Italian...
Alessandra Sabbione is a seasoned professional with over 20 years of experience in marketing communications, currently serving as the Global Client Service Director at VML. In this pivotal role, Alessandra is instrumental in building robust brand strategies and comprehensive communication platforms for both prominent Italian and international clients, ensuring their messaging resonates across multiple touchpoints, including corporate communications, advertising, digital media, CRM, and public relations. Her expertise lies in navigating the complexities of fast-paced environments, where she deftly manages projects from initial strategy development through to production, ensuring that each campaign aligns with the client's overarching business objectives.
Alessandra's role extends beyond project management; she is a master at client relationship management, adeptly nurturing connections with multiple stakeholders to foster collaboration and drive results. Her financial acumen is equally impressive, as she takes ownership of profitability and growth, skillfully engaging with procurement departments to optimize resource allocation and enhance value for clients. Among her notable clients is Whirlpool, where her strategic insights have contributed to the brand's global footprint.
Her skill set encompasses a wide array of competencies, including digital strategy, advertising, CRM, and event planning, all underpinned by a strong foundation in marketing management. Alessandra's passion for storytelling and culture informs her approach, allowing her to craft compelling narratives that elevate brand presence and engage audiences effectively. With a keen eye for detail and a strategic mindset, she continues to drive innovation and excellence in the ever-evolving landscape of marketing communications.
