Aleksandra G Radecka is a seasoned digital marketing professional with over nine years of international experience, adept at navigating the complexities of consumer marketing and digital strategy. Currently serving as the Consumer Engagement Manager for the UK Partnership Markets at Campari Group, she plays a...
Aleksandra G Radecka is a seasoned digital marketing professional with over nine years of international experience, adept at navigating the complexities of consumer marketing and digital strategy. Currently serving as the Consumer Engagement Manager for the UK Partnership Markets at Campari Group, she plays a pivotal role in driving engagement for a diverse portfolio of spirits brands across 19 countries. Her expertise lies in crafting innovative digital marketing strategies that resonate with consumers, leveraging her deep understanding of performance marketing and e-commerce SEO to enhance brand visibility and consumer interaction.
In her current role, Aleksandra leads a variety of key projects aimed at elevating the consumer experience through targeted digital initiatives. This includes the development of comprehensive search strategies and keyword research to optimize online presence, as well as employing web analytics to measure campaign effectiveness and refine approaches. Her ability to manage stakeholders effectively ensures that all marketing efforts align with broader business objectives, fostering collaboration across teams and regions.
Aleksandra’s proficiency in event management further enriches her skill set, allowing her to create immersive brand experiences that engage consumers on multiple levels. Her teamwork-oriented approach not only enhances project outcomes but also cultivates a culture of innovation within her team. As she continues to drive consumer engagement in the dynamic spirits market, Aleksandra remains committed to leveraging her digital marketing expertise to shape impactful strategies that resonate with consumers and elevate brand loyalty across the UK Partnership Markets.
