Aleksandr Stenkin serves as the Chief Marketing Officer at Сеть ресторанов "Confetti," where he plays a pivotal role in shaping the brand's marketing strategy and driving its growth in a competitive restaurant landscape. With a robust background in marketing communications and digital marketing, Aleksandr is...
Aleksandr Stenkin serves as the Chief Marketing Officer at Сеть ресторанов "Confetti," where he plays a pivotal role in shaping the brand's marketing strategy and driving its growth in a competitive restaurant landscape. With a robust background in marketing communications and digital marketing, Aleksandr is adept at setting multichannel marketing goals that align with the company's vision. His expertise in brand management and customer insight allows him to craft compelling marketing campaigns that resonate with diverse audiences, enhancing customer engagement and loyalty.
At "Confetti," Aleksandr leads key projects that focus on innovative marketing management and retail excellence. He is instrumental in planning and implementing comprehensive marketing strategies that not only elevate the brand's presence but also contribute to its overall business planning and sales objectives. By determining key performance indicators (KPIs) for both the marketing and sales departments, he ensures that the team remains aligned with the company's growth targets.
Aleksandr's analytical approach to marketing is evident in his ability to utilize data and reports to make evidence-based decisions. This skill set enables him to adapt strategies in real-time, optimizing marketing effectiveness and shopper marketing initiatives. His leadership fosters a collaborative environment, empowering his team to excel in executing retail marketing programs and advertising campaigns. With a keen eye for creative strategy and a commitment to customer service, Aleksandr Stenkin is not only enhancing the "Confetti" brand but also setting new standards in the restaurant industry's marketing landscape.
