Alejandro Tovar serves as the Global Marketing Director for Products within the Professional Hygiene Business Unit at Essity, where he plays a pivotal role in steering the strategic direction and innovation of a $3 billion business. With a robust background in consumer packaged goods (CPG),...
Alejandro Tovar serves as the Global Marketing Director for Products within the Professional Hygiene Business Unit at Essity, where he plays a pivotal role in steering the strategic direction and innovation of a $3 billion business. With a robust background in consumer packaged goods (CPG), food, and beverage sectors, Alejandro has honed his expertise in orchestrating transformative marketing strategies that drive sustainable growth and enhance brand equity. His leadership is characterized by a keen focus on product management, brand activation, and go-to-market strategies, ensuring that Essity maintains its market share leadership in the highly competitive professional hygiene sector.
In his current role, Alejandro is responsible for the full P&L accountability of product categories, overseeing capital expenditures (CAPEX) and developing segment strategies that resonate across North America and Europe. His strategic vision is complemented by a hands-on approach to innovation, where he leverages insights from digital strategy and social media marketing to create compelling narratives that engage consumers and stakeholders alike. Alejandro’s adeptness in email marketing and advertising further amplifies his ability to connect with target audiences, driving brand loyalty and market penetration.
Key projects under Alejandro's leadership include the launch of groundbreaking hygiene products that address evolving consumer needs, as well as initiatives aimed at enhancing operational efficiency and sustainability within the supply chain. His commitment to fostering a culture of innovation and collaboration has not only positioned Essity as a leader in the professional hygiene market but has also inspired teams to embrace new challenges and opportunities in an ever-changing landscape. With a proven track record of business development and product development, Alejandro Tovar continues to be a transformative force at Essity, dedicated to achieving excellence and driving impactful results.
