Alejandro Cruz Magana is a seasoned professional with over 17 years of extensive experience in commercial strategy and business development. As the Gerente Comercial at Simmple, Alejandro plays a pivotal role in steering the company’s commercial initiatives across various business units. His expertise lies in...
Alejandro Cruz Magana is a seasoned professional with over 17 years of extensive experience in commercial strategy and business development. As the Gerente Comercial at Simmple, Alejandro plays a pivotal role in steering the company’s commercial initiatives across various business units. His expertise lies in cultivating high-performance teams, where he focuses on both the recruitment and training of sales personnel, ensuring they are equipped with the necessary skills to excel in their roles.
Under Alejandro's leadership, Simmple has successfully implemented innovative commercial strategies that have not only opened new markets but also enhanced the company's competitive edge. His adeptness in managing both "farmer" and "hunter" sales approaches allows him to effectively balance client retention with aggressive market expansion. Alejandro's proficiency in negotiating with AAA directors has been instrumental in forging strategic partnerships that drive growth and profitability.
Key projects under his direction include the launch of digital strategies that leverage data analytics to optimize sales processes and improve customer engagement. Alejandro is also committed to fostering a culture of continuous improvement, regularly monitoring team performance against established goals and adjusting tactics as necessary to ensure success. His skills in business strategy, project management, and legislative analysis further bolster his ability to navigate complex market dynamics, making him a valuable asset to Simmple and the broader commercial landscape. With a strong command of English and a keen understanding of market trends, Alejandro is well-positioned to lead Simmple into its next phase of growth and innovation.
