As a Senior Affiliate Marketing Manager at Udemy, Alejandra Valin plays a pivotal role in shaping the company's affiliate marketing strategy across diverse global markets, particularly in the US, Brazil, and Spanish-speaking countries. With a robust background in affiliate marketing and partner management, Alejandra is...
As a Senior Affiliate Marketing Manager at Udemy, Alejandra Valin plays a pivotal role in shaping the company's affiliate marketing strategy across diverse global markets, particularly in the US, Brazil, and Spanish-speaking countries. With a robust background in affiliate marketing and partner management, Alejandra is adept at recruiting and nurturing relationships with new affiliate partners and influencers, driving significant growth in Udemy's affiliate program. Her strategic approach not only enhances brand visibility but also fosters a collaborative ecosystem that benefits both Udemy and its affiliates.
In her current role, Alejandra is also responsible for leading media planning initiatives aimed at optimizing lead acquisition on the B2B side. This involves a keen understanding of digital marketing trends and the ability to leverage various channels, including social media and mobile marketing, to reach target audiences effectively. By utilizing her expertise in strategic media planning, Alejandra ensures that Udemy's marketing efforts are not only innovative but also data-driven, maximizing ROI and enhancing customer engagement.
Alejandra's multi-disciplinary skill set—spanning business development, sales, and digital marketing—enables her to navigate the complexities of the affiliate landscape with ease. Her proficiency in leveraging platforms like Facebook for targeted campaigns showcases her commitment to staying ahead of industry trends. As Udemy continues to expand its footprint in the online education sector, Alejandra's insights and leadership in affiliate marketing will be instrumental in driving sustainable growth and establishing Udemy as a leader in the digital learning space.
