Albervan Luz serves as the Head-Director of eCare and Digital Transformation at Claro Brasil, where he plays a pivotal role in redefining customer engagement through innovative digital solutions. With a robust background in IT and a deep understanding of Digital Transformation, Albervan is at the...
Albervan Luz serves as the Head-Director of eCare and Digital Transformation at Claro Brasil, where he plays a pivotal role in redefining customer engagement through innovative digital solutions. With a robust background in IT and a deep understanding of Digital Transformation, Albervan is at the forefront of integrating advanced technologies into Claro's service offerings. His expertise spans across various domains, including IT Architecture, BSS/OSS systems, and incident management, enabling him to lead complex projects that enhance operational efficiency and customer satisfaction.
One of Albervan's key achievements has been the successful implementation of WhatsApp as a customer service channel, which has facilitated over 10 million transactions and attracted more than 1 million users annually. This initiative exemplifies his commitment to leveraging digital tools to streamline customer interactions and drive business growth. Under his leadership, Claro's digital ecosystem has expanded to include a suite of applications, such as cognitive IVR and RCS, which are designed to provide seamless and intuitive customer experiences.
Albervan's strategic vision is grounded in agile methodologies and Lean Change principles, ensuring that Claro remains adaptable in an ever-evolving telecommunications landscape. His proficiency in IT Service Management and business strategy further empowers him to align technological advancements with Claro’s overarching objectives. As a change agent, Albervan is dedicated to fostering a culture of innovation within the organization, positioning Claro Brasil as a leader in digital transformation within the industry.
