Alberto Rocha brings over 33 years of extensive experience in the Ground Support Equipment (GSE) industry, currently serving as the Director of Sales at ITW GSE. His deep expertise encompasses critical systems such as 400Hz Ground Power Units (GPUs) and Pre-Conditioned Air (PCA) systems, which...
Alberto Rocha brings over 33 years of extensive experience in the Ground Support Equipment (GSE) industry, currently serving as the Director of Sales at ITW GSE. His deep expertise encompasses critical systems such as 400Hz Ground Power Units (GPUs) and Pre-Conditioned Air (PCA) systems, which are essential for ensuring efficient and environmentally friendly operations at airports. Alberto's role is pivotal in driving business development across the Americas, where he champions innovative solutions like the ITW GSE 7400, 3400, 2400 Power Coil, and 1400 units, all designed to meet the evolving demands of modern aviation while minimizing environmental impact.
Alberto's background is enriched by his tenure with renowned brands such as AXA POWER, HOBART GROUND POWER, TRILECTRON INDUSTRIES, and J&B AVIATION, which have collectively shaped his strategic approach to sales and customer engagement. His proficiency in aviation-related negotiations and contract management has enabled him to forge strong partnerships and secure significant contracts, further solidifying ITW GSE's position in the market.
A natural leader, Alberto excels in team leadership and strategic planning, guiding his team through complex project planning and execution. His commitment to delivering high-quality solutions and fostering customer relationships is evident in his ability to navigate the intricacies of the GSE landscape. As he continues to lead initiatives that prioritize sustainability and innovation, Alberto Rocha remains a key figure in advancing the future of ground support operations in the aviation industry.