Alba Berdala serves as the Senior Vice President and Group Account Director at McCann New York, where she leverages over 15 years of extensive experience in marketing and account management to drive impactful branding strategies for Fortune 500 companies. Currently, she plays a pivotal role...
Alba Berdala serves as the Senior Vice President and Group Account Director at McCann New York, where she leverages over 15 years of extensive experience in marketing and account management to drive impactful branding strategies for Fortune 500 companies. Currently, she plays a pivotal role in leading the Smirnoff account, where her expertise in integrated marketing and digital media is instrumental in crafting innovative campaigns that resonate with diverse audiences. Alba's adeptness at managing complex global advertising initiatives—from initial concept development through to production—ensures that each campaign not only meets but exceeds client expectations.
Her ability to navigate and lead cross-functional teams within highly matrixed organizations is a testament to her strong leadership skills and strategic vision. Alba's multilingual capabilities in English, Spanish, and Catalan further enhance her effectiveness in engaging with global markets, allowing her to tailor marketing strategies that are culturally relevant and impactful. Key projects under her direction have included high-profile digital marketing initiatives and creative direction for major events, showcasing her proficiency in both traditional and digital advertising landscapes.
With a keen eye for creative strategy and a deep understanding of consumer behavior, Alba Berdala continues to drive success for her clients at McCann New York, establishing herself as a thought leader in the advertising industry. Her commitment to excellence and innovation in marketing not only elevates brand presence but also fosters lasting connections with consumers worldwide.
