As the Marketing Director at USC Marshall Executive Education, Alba Adrian leverages over 25 years of corporate marketing experience to drive impactful educational initiatives. With a graduate degree in Communications Management from USC Annenberg, Alba has honed her expertise in strategic marketing, communications strategy, and...
As the Marketing Director at USC Marshall Executive Education, Alba Adrian leverages over 25 years of corporate marketing experience to drive impactful educational initiatives. With a graduate degree in Communications Management from USC Annenberg, Alba has honed her expertise in strategic marketing, communications strategy, and digital campaigns. Her role encompasses the management and execution of comprehensive marketing campaigns tailored for various educational verticals, including Executive Education Professional Development, Custom Programs, and specialized offerings such as the Master of Medical Management and the Family Business Program.
Alba's strategic vision is evident in her ability to develop and deliver targeted web and digital campaigns that resonate with diverse audiences. She skillfully utilizes database marketing and LinkedIn advertising to enhance outreach and engagement, ensuring that each program reaches its intended participants effectively. Her creative direction and marketing communications acumen allow her to craft compelling collateral and e-communications that not only inform but also inspire potential learners.
In addition to her marketing responsibilities, Alba is passionate about recruitment and education. She actively engages in teaching and training initiatives, sharing her wealth of knowledge with aspiring professionals. Her commitment to fostering a purpose-driven career is reflected in her dedication to empowering individuals through education, particularly in programs designed for veterans and those in the food industry. By aligning her extensive marketing skills with USC Marshall's mission, Alba Adrian continues to make a significant impact in the realm of executive education, shaping the future of business leaders.
