Alana Kracht currently serves as the Director of Global Consumer Marketing at Peloton Interactive, where she plays a pivotal role in shaping the brand's marketing strategies and driving consumer engagement. With a robust background in integrated, brand, and content marketing, Alana leverages her decade-long experience...
Alana Kracht currently serves as the Director of Global Consumer Marketing at Peloton Interactive, where she plays a pivotal role in shaping the brand's marketing strategies and driving consumer engagement. With a robust background in integrated, brand, and content marketing, Alana leverages her decade-long experience from industry giants like Spotify to lead innovative marketing initiatives that resonate with Peloton's diverse audience.
In her role as the Global Lead for Tread Product Marketing, Alana is responsible for developing and refining product positioning and ensuring a strong product-market fit. She expertly shapes the feature and content marketing roadmaps, crafting full-funnel marketing strategies that are laser-focused on growth-centric go-to-market activities. Her ability to motivate teams and foster cross-functional collaboration has been instrumental in executing insight-driven marketing campaigns that not only enhance brand visibility but also drive significant business impact.
Alana's expertise extends to retail and advertising, where she utilizes her skills in social media marketing and customer service to create compelling narratives that engage consumers across multiple platforms. Her passion for fashion blogging and writing further enriches her approach to storytelling, allowing her to connect with audiences on a personal level. As a forward-thinking marketing professional, Alana Kracht continues to push the boundaries of consumer marketing at Peloton, ensuring that the brand remains at the forefront of the fitness industry while delivering exceptional value to its community.
