Alan Shen is a results-driven marketing professional currently serving as a Research Assistant at Michigan State University's Eli Broad College of Business, where he is pursuing a Master of Science in Marketing Research. In this role, Alan has honed his expertise in market analysis and...
Alan Shen is a results-driven marketing professional currently serving as a Research Assistant at Michigan State University's Eli Broad College of Business, where he is pursuing a Master of Science in Marketing Research. In this role, Alan has honed his expertise in market analysis and research methodologies, conducting comprehensive secondary research for various projects that require meticulous data collection and analysis. His ability to distill complex data into actionable insights has been instrumental in supporting the P&L of international enterprises, showcasing his proficiency in both standard marketing strategies and innovative digital marketing techniques.
One of Alan's key projects involved the creation of seven impactful brand strategy teaching materials, where he utilized his visual design skills to enhance learning experiences for students. This project not only demonstrated his proficiency in PowerPoint but also highlighted his capability to convey intricate marketing concepts in an engaging manner. Furthermore, Alan has analyzed over 2,000 samples using SPSS, successfully identifying influencer correlations that provide valuable, data-driven insights for strategic marketing decisions.
In addition to his research capabilities, Alan is adept at utilizing AI tools to categorize and analyze images, revealing effective marketing strategies that resonate with target audiences. His skill set encompasses prompt engineering, proposal writing, and project management, making him a versatile asset in any marketing initiative. With a strong foundation in leadership and strategic planning, Alan is committed to driving impactful marketing solutions that align with organizational goals, making him a promising talent in the field of marketing research.
