As President and Creative Director of Alan Herman & Associates, Inc., I have dedicated over five decades to shaping the marketing landscape for a diverse array of clients, from innovative start-ups to established Fortune 500 companies. My firm specializes in delivering comprehensive marketing communications solutions...
As President and Creative Director of Alan Herman & Associates, Inc., I have dedicated over five decades to shaping the marketing landscape for a diverse array of clients, from innovative start-ups to established Fortune 500 companies. My firm specializes in delivering comprehensive marketing communications solutions that are not only strategic but also tailored to meet the unique needs of each client. I take pride in fostering long-term relationships, many of which span decades, built on trust and a shared commitment to excellence.
In my current role, I am deeply involved in the creative process, developing concepts that resonate with target audiences while ensuring that our projects are executed seamlessly. I lead a talented team of designers and writers, guiding them through the intricacies of branding, advertising, and web development. Our portfolio boasts nearly 5,000 successful projects, showcasing our expertise in software marketing, trade show booth design, packaging design, and digital marketing.
I particularly enjoy collaborating with professional service, technology, and industrial clients throughout the West, where I leverage my extensive market research and planning skills to craft compelling narratives that drive engagement and growth. Whether it’s launching a new product or revitalizing an existing brand, my focus remains on delivering results that align with our clients' goals, on schedule and within budget. At Alan Herman & Associates, we don’t just create marketing materials; we build enduring partnerships that empower businesses to thrive in an ever-evolving marketplace.