As the CEO of The Gig Agency, Alan Edgett stands at the forefront of digital performance marketing, leveraging his extensive expertise in acquisition advertising and consumer market research to drive innovative solutions for clients. With a keen eye for distinguishing between what is "unusual" and...
As the CEO of The Gig Agency, Alan Edgett stands at the forefront of digital performance marketing, leveraging his extensive expertise in acquisition advertising and consumer market research to drive innovative solutions for clients. With a keen eye for distinguishing between what is "unusual" and "best in class," Alan empowers businesses to refine their digital marketing strategies and optimize customer experiences. His passion for building new digital products is complemented by a deep understanding of ADTECH, enabling him to harness data effectively for direct-response advertising.
Under Alan's leadership, The Gig Agency has successfully managed digital budgets exceeding $300 million annually, collaborating with top direct-response advertisers to enhance their marketing efficiency. His team's high "Web IQ" is a testament to their ability to navigate the complexities of online marketing, from PPC and affiliate marketing to mobile marketing and CRM strategies. Alan's commitment to innovation has not gone unnoticed; he was honored as the Global Innovator of the Year, recognizing his contributions to the industry and his forward-thinking approach.
Key projects under Alan's guidance include the development of cutting-edge digital marketing campaigns that not only drive acquisition but also foster long-term customer relationships. His expertise in both qualitative and quantitative research allows him to glean valuable insights into consumer behavior, which informs the agency's strategies and enhances client outcomes. As a thought leader in the digital marketing space, Alan Edgett continues to push the boundaries of what is possible, ensuring that The Gig Agency remains a trusted partner for businesses seeking to thrive in an increasingly competitive landscape.
