Alan Dix serves as the Vice President of Product Management at Cision, where he leverages his extensive background in product management and marketing to drive innovation and strategic growth within the media intelligence sector. With a proven track record in B2B environments, Alan is adept...
Alan Dix serves as the Vice President of Product Management at Cision, where he leverages his extensive background in product management and marketing to drive innovation and strategic growth within the media intelligence sector. With a proven track record in B2B environments, Alan is adept at navigating the complexities of enterprise software, particularly in the realms of analytics and customer relationship management (CRM). His leadership has been instrumental in the successful launch of Cision’s Media Intelligence suite within the Brandwatch Consumer Research platform, as well as the integration of generative AI products into the Rapid Intelligence product suite.
Alan's expertise in Agile development methodologies, particularly SCRUM, allows him to effectively manage cross-functional teams and deliver high-quality products that meet market demands. His strategic approach to product strategies and competitive analysis ensures that Cision remains at the forefront of industry trends, enabling clients to harness the power of data science and machine learning for enhanced decision-making. Furthermore, Alan's commitment to fostering strategic partnerships and vendor management has strengthened Cision's position as a leader in media intelligence solutions.
With a focus on product adoption and user experience, Alan is dedicated to creating impactful solutions that empower organizations to optimize their media strategies. His ability to blend technical acumen with a deep understanding of customer needs positions him as a key driver of innovation at Cision, making him a vital asset in the ever-evolving landscape of media intelligence and analytics.
