Al Yahner serves as the President of Ascential Media LLC, where he leverages over 20 years of expertise in local advertising to drive innovative brand-building strategies and comprehensive advertising solutions. Under his leadership, Ascential Media has successfully navigated the complexities of both traditional and digital...
Al Yahner serves as the President of Ascential Media LLC, where he leverages over 20 years of expertise in local advertising to drive innovative brand-building strategies and comprehensive advertising solutions. Under his leadership, Ascential Media has successfully navigated the complexities of both traditional and digital media landscapes, providing clients with robust strategies that encompass everything from paid search and SEO to advanced display advertising and mobile app development. Al's commitment to conversion optimization has led to the creation of conversion-friendly websites that not only enhance user experience but also significantly improve client ROI.
One of Al's key projects has been the implementation of extensive online display programs that utilize behavioral targeting and retargeting strategies across various platforms, including Facebook. His hands-on experience in B2B sales and sales leadership has been instrumental in rolling out sales automation tools and training programs that empower teams to excel in a competitive marketplace. Al's strategic vision is complemented by his ability to forge powerful agency agreements that enable small businesses to access high-quality advertising solutions typically reserved for larger enterprises.
With a strong focus on data-driven marketing strategies, Al excels in contract negotiation and developing tailored B2B marketing initiatives that resonate with Fortune 100 and Fortune 500 companies. His multifaceted approach not only enhances brand visibility but also fosters long-term client relationships, positioning Ascential Media as a leader in the advertising sector. Al Yahner's dedication to innovation and excellence continues to shape the future of local advertising, making him a pivotal figure in the industry.
