As the Senior Director of Sales at ActualTech Media, Al Tiano plays a pivotal role in shaping the company's approach to connecting technology vendors with enterprise IT decision-makers. With a keen understanding of the challenges faced by enterprise IT marketers—such as the pressure to generate...
As the Senior Director of Sales at ActualTech Media, Al Tiano plays a pivotal role in shaping the company's approach to connecting technology vendors with enterprise IT decision-makers. With a keen understanding of the challenges faced by enterprise IT marketers—such as the pressure to generate high-quality leads and the need for impactful content strategies—Al leverages his extensive expertise in direct sales, business development, and marketing strategy to drive success for clients.
Under his leadership, ActualTech Media has launched several key projects that focus on developing tailored content and webinar strategies, enabling clients to break through the noise in a crowded marketplace. Al's commitment to unlocking millions in net-new sales pipeline for technology vendors is evident in the innovative approaches he champions, including targeted online advertising and social media marketing initiatives that resonate with decision-makers.
His ability to collaborate effectively with CMOs and marketing managers ensures that the solutions provided are not only aligned with client goals but also adaptable to the ever-evolving landscape of enterprise IT. With a strong foundation in marketing communications and product marketing, Al is adept at crafting compelling narratives that engage audiences and drive conversions. By focusing on lead generation and the creation of high-performing content assets, he empowers technology vendors to achieve their sales objectives and secure their place on the short lists of potential buyers. Al Tiano’s strategic vision and hands-on approach make him an invaluable asset to ActualTech Media and its clients in navigating the complexities of the enterprise IT market.
