Aj Dorff currently serves as the Regional Business Director for Capital Sales at Focal One, where he leverages over two decades of experience in the medical device industry to drive the adoption of innovative healthcare solutions. Focal One is at the forefront of urological technology...
Aj Dorff currently serves as the Regional Business Director for Capital Sales at Focal One, where he leverages over two decades of experience in the medical device industry to drive the adoption of innovative healthcare solutions. Focal One is at the forefront of urological technology with its groundbreaking Focal One® HIFU Robotic System, the first platform specifically designed for focal ablation of prostate tissue using High Intensity Focused Ultrasound (HIFU). In his role, Aj is instrumental in leading strategic initiatives that promote the integration of this advanced technology into surgical practices, enhancing patient outcomes through precise and minimally invasive procedures.
Aj's expertise in product launch and market development is pivotal as he navigates the complexities of capital equipment sales within the healthcare sector. He excels in consultative selling, working closely with urologists and surgical teams to understand their needs and demonstrate the transformative benefits of the Focal One system. His ability to foster cross-functional team leadership ensures that all stakeholders, from engineering to clinical support, are aligned in delivering exceptional service and education to healthcare providers.
Key projects under Aj's leadership include the rollout of targeted training programs for operating room staff and urologists, aimed at maximizing the efficacy of the Focal One system. His strategic approach to territory management and sales process optimization has resulted in significant market penetration and increased awareness of HIFU technology. With a commitment to driving disruptive technologies in surgical specialties, Aj Dorff continues to be a vital force in shaping the future of prostate cancer treatment and advancing the capabilities of healthcare professionals.
