Aimee Roy serves as the Director of Development for the Northern State University Foundation, where she plays a pivotal role in advancing the institution's mission, vision, and values through strategic fundraising initiatives. With a deep commitment to accessible higher education, Aimee leverages her diverse background...
Aimee Roy serves as the Director of Development for the Northern State University Foundation, where she plays a pivotal role in advancing the institution's mission, vision, and values through strategic fundraising initiatives. With a deep commitment to accessible higher education, Aimee leverages her diverse background in marketing, coaching, and finance to create impactful programs that resonate with donors and stakeholders alike. One of her key projects, the annual GiveNday campaign, has garnered significant attention for its remarkable success, raising over $750,000 in philanthropic support in just the past two years. This flagship initiative not only highlights Aimee's expertise in annual giving and direct mail fundraising but also showcases her ability to engage the community through innovative peer-to-peer fundraising strategies.
In her role, Aimee is responsible for the strategic coordination of the student calling program, which fosters meaningful connections between current students and alumni, enhancing relationship building and donor engagement. Her proficiency in crowdfunding and event planning has allowed the Foundation to expand its outreach and create memorable experiences that inspire giving. Aimee's skills in digital marketing and email marketing further amplify the Foundation's messaging, ensuring that it reaches a broad audience while maintaining a personal touch. As a lifelong learner, Aimee is dedicated to continuous improvement and professional development, always seeking new ways to enhance the Foundation's fundraising efforts and support the educational aspirations of Northern State University students. Through her leadership, the Foundation not only meets its financial goals but also cultivates a culture of philanthropy that strengthens the university community.
