Aimee Dicicco serves as the Senior Vice President of Retail and Customer Engagement Marketing at FedEx Office, where she is instrumental in shaping the strategic direction and innovative vision for the Retail Channel and Customer Engagement Marketing organizations. With a robust background at FedEx that...
Aimee Dicicco serves as the Senior Vice President of Retail and Customer Engagement Marketing at FedEx Office, where she is instrumental in shaping the strategic direction and innovative vision for the Retail Channel and Customer Engagement Marketing organizations. With a robust background at FedEx that spans multiple business units, Aimee has consistently demonstrated her ability to transform organizations and enhance customer experiences. Her leadership is characterized by a keen focus on strategic planning and change management, allowing her to navigate complex market dynamics and drive significant growth.
In her current role, Aimee oversees a diverse portfolio that includes Sales, Marketing, eCommerce, Customer Experience, and Product Development. She is particularly adept at leading turnaround initiatives, ensuring that FedEx Office remains competitive and responsive to evolving customer needs. Aimee’s expertise in consultative sales leadership and sales operations has been pivotal in developing targeted marketing strategies that resonate with customers, fostering deeper engagement and loyalty.
Key projects under her guidance have included the integration of advanced digital solutions to enhance the customer journey, as well as the implementation of comprehensive training programs aimed at talent identification and development within her teams. Aimee’s problem-solving acumen and organizational restructuring skills have enabled her to effectively align resources and drive operational efficiencies, ultimately positioning FedEx Office as a leader in the retail and customer engagement landscape. Her commitment to innovation and excellence continues to propel the FedEx story forward, ensuring that the company not only meets but exceeds customer expectations in a rapidly changing marketplace.
