Ahmed Abdel Motaleb Eid is a seasoned Category Marketing Manager at Gandour, where he leverages his extensive 19 years of experience in the fast-moving consumer goods (FMCG) sector, particularly within the bakery, biscuits, and salty snacks categories. His role is pivotal in driving brand growth...
Ahmed Abdel Motaleb Eid is a seasoned Category Marketing Manager at Gandour, where he leverages his extensive 19 years of experience in the fast-moving consumer goods (FMCG) sector, particularly within the bakery, biscuits, and salty snacks categories. His role is pivotal in driving brand growth and enhancing market presence for Gandour's diverse product portfolio, which includes innovative cakes and snacks that cater to a wide range of consumer preferences across the GCC region.
In his current position, Ahmed excels in strategic planning and brand management, employing his expertise in new product development (NPD) and innovation management to create compelling product offerings that resonate with consumers. His ability to conduct thorough market research and analyze customer insights enables him to identify emerging trends and consumer needs, allowing Gandour to stay ahead of the competition. Ahmed’s leadership skills shine through as he collaborates with cross-functional teams to execute impactful brand activation campaigns that elevate brand visibility and drive sales.
Key projects under Ahmed’s stewardship include the launch of a new line of gourmet cakes that not only highlight quality ingredients but also incorporate unique flavor profiles tailored to local tastes. His strategic approach to advertising and brand development has significantly enhanced Gandour's market share in the bakery segment, demonstrating his commitment to excellence and innovation. With a strong focus on margin and profitability, Ahmed continues to navigate the complexities of the FMCG landscape, ensuring that Gandour remains a leader in the industry while delivering exceptional value to consumers.
