Aggie Wong serves as the Research Director at Material, where she leverages over a decade of experience in people and project management to drive innovative research initiatives. Her expertise in manipulating large data sets and creating compelling data visualizations has positioned her as a thought...
Aggie Wong serves as the Research Director at Material, where she leverages over a decade of experience in people and project management to drive innovative research initiatives. Her expertise in manipulating large data sets and creating compelling data visualizations has positioned her as a thought leader in the field of UX research and cross-platform user studies. Aggie is adept at conducting mixed-method research, employing advanced techniques such as MaxDiffs and segmentation analyses to uncover actionable insights that inform strategic decision-making.
In her current role, Aggie manages a global team of researchers, fostering a collaborative environment that encourages knowledge sharing and professional growth. She is instrumental in training team members, ensuring they are equipped with the latest methodologies and tools to excel in their roles. By assisting stakeholders in building robust quantitative and qualitative research frameworks, Aggie ensures that each project is aligned with organizational goals and delivers meaningful results.
Her responsibilities encompass the entire research lifecycle, from survey creation and recruitment to in-depth analysis and reporting. Aggie's ability to manage both internal and external stakeholders is crucial in maintaining transparency and driving engagement throughout the research process. With a strong focus on storytelling and executive visibility, she transforms complex data into clear narratives that resonate with diverse audiences. Through her leadership, Aggie is not only advancing Material's research capabilities but also setting new standards in the industry for data-driven decision-making and user-centered design.
