Agatha Maria Gomes Cunha currently serves as the Chief Marketing Officer (CMO) at Philips, where she leverages her extensive 20 years of experience in both B2B and B2C marketing to drive innovative strategies that enhance brand visibility and market penetration. With a robust background that...
Agatha Maria Gomes Cunha currently serves as the Chief Marketing Officer (CMO) at Philips, where she leverages her extensive 20 years of experience in both B2B and B2C marketing to drive innovative strategies that enhance brand visibility and market penetration. With a robust background that includes tenures at prestigious multinationals such as the Siemens Group, Agatha has honed her expertise in strategic planning, market intelligence, and product development. At Philips, she leads key projects focused on generating leads through digital assets and interactive marketing, ensuring that the brand remains at the forefront of consumer engagement.
Her role encompasses a wide range of responsibilities, including overseeing branding initiatives and managing comprehensive media strategies that integrate both traditional and digital platforms. Agatha's proficiency in qualitative and quantitative research allows her to derive actionable insights that inform pricing strategies and product launches, aligning them with market demands. She is particularly adept at navigating the complexities of social media marketing and consumer behavior, which are crucial in today’s fast-paced digital landscape.
Under her leadership, Philips has successfully launched several innovative campaigns that not only resonate with target audiences but also reinforce the company’s commitment to ethical marketing practices. Agatha’s strategic vision and dedication to brand management have positioned Philips as a leader in the healthcare technology sector, driving growth and fostering a strong connection with consumers. Her ability to blend creativity with analytical rigor makes her a pivotal figure in shaping the future of marketing at Philips.
