Agatha Kim is a dynamic Partner at AIGO, a unique bookstore located in the heart of Bom Retiro, São Paulo, which serves as a cultural hub for immigrant narratives and diasporic stories. With over 19 years of experience in the advertising industry, Agatha has honed...
Agatha Kim is a dynamic Partner at AIGO, a unique bookstore located in the heart of Bom Retiro, São Paulo, which serves as a cultural hub for immigrant narratives and diasporic stories. With over 19 years of experience in the advertising industry, Agatha has honed her expertise in strategic planning and digital marketing, working with renowned brands such as Avon, Danone, L'Oréal, and Reckitt. Her innovative approach to integrated marketing has not only driven brand growth but has also earned her recognition as one of the best professionals in planning at the prestigious Caboré Awards in 2021.
At AIGO, Agatha leverages her extensive background in communication and customer insight to curate a diverse selection of books that resonate with the immigrant experience. She is passionate about creating an inclusive space that celebrates multicultural narratives, fostering community engagement through events and discussions that highlight the importance of storytelling in shaping identity. Her role as a bookseller is complemented by her strategic vision for new business development, where she actively seeks partnerships with local authors and organizations to amplify underrepresented voices.
Agatha's commitment to social media and digital strategy has transformed AIGO into a vibrant online community, connecting readers and writers from various backgrounds. Through her leadership, AIGO not only serves as a bookstore but also as a platform for dialogue and cultural exchange, embodying her belief that every story matters. As she continues to navigate the intersection of advertising and literature, Agatha Kim remains dedicated to empowering voices within the immigrant community, making a lasting impact on São Paulo's cultural landscape.
