Afshan Khoja serves as the Director of Strategic Marketing and Communications at Boston University Admissions, where she leverages over a decade of experience in communications strategy to enhance the university's visibility and engagement with prospective students and stakeholders. In her current role, Afshan is responsible...
Afshan Khoja serves as the Director of Strategic Marketing and Communications at Boston University Admissions, where she leverages over a decade of experience in communications strategy to enhance the university's visibility and engagement with prospective students and stakeholders. In her current role, Afshan is responsible for developing and executing comprehensive marketing strategies that effectively communicate the unique value of Boston University’s academic offerings. Her expertise in storytelling and content strategy allows her to craft compelling narratives that resonate with diverse audiences, ensuring that the university's mission and achievements are effectively conveyed across various platforms.
Afshan has spearheaded several key projects that have significantly elevated the university's outreach efforts. For instance, she led a successful campaign that integrated digital marketing and public relations initiatives, resulting in a notable increase in application rates from underrepresented communities. Her proficiency in media relations has also enabled her to cultivate strong relationships with key media outlets, further amplifying the university's presence in national and international conversations about higher education.
With a strong academic background and research skills, Afshan is adept at conducting needs analyses to inform strategic decisions, ensuring that marketing efforts are data-driven and aligned with institutional goals. Her commitment to excellence is evident in her work with nonprofits and international development organizations, where she has honed her skills in donor management and public affairs. As a leader in strategic communications, Afshan Khoja continues to drive innovative marketing initiatives at Boston University, positioning the institution as a leader in higher education and fostering a vibrant community of learners.
