Adrienne Scotti serves as the Research Director at Alter Agents, where she leverages her extensive expertise in market research to drive impactful insights across various industries, including media, technology, and consumer packaged goods (CPG). With a Master’s degree from the University of Chicago, Adrienne has...
Adrienne Scotti serves as the Research Director at Alter Agents, where she leverages her extensive expertise in market research to drive impactful insights across various industries, including media, technology, and consumer packaged goods (CPG). With a Master’s degree from the University of Chicago, Adrienne has spent over a decade honing her skills in understanding consumer behavior and translating complex data into compelling narratives that inform strategic decision-making.
In her current role, Adrienne manages a diverse portfolio of over seven simultaneous research projects, generating more than $2 million in annual revenue. Her responsibilities encompass the full research cycle, from conducting thorough client needs assessments to designing innovative research methodologies, performing rigorous statistical data analysis, and delivering insightful presentations that resonate with stakeholders. Adrienne is particularly adept at employing multi-modal methodologies, allowing her to capture nuanced consumer insights that drive actionable recommendations.
A key aspect of Adrienne’s role is her commitment to team development. She leads and mentors a talented research staff, fostering a collaborative environment where professional growth is prioritized. By providing constructive feedback and training, she ensures that her team is equipped with the skills necessary to excel in the fast-paced world of market research.
With a strong foundation in survey methodology and experimental design, combined with her proficiency in tools like Google Slides and Survey Reporter, Adrienne is well-positioned to tackle the evolving challenges of the market research landscape. Her passion for storytelling through data not only enhances client relationships but also contributes to the broader understanding of consumer dynamics in an ever-changing marketplace.
