Adriana Sotelo currently serves as the Senior Director at Atelier Retail SAS, where she leverages her extensive experience in trade marketing and visual merchandising to drive strategic initiatives that empower medium and small businesses in the retail sector. With a strong foundation as a Trade...
Adriana Sotelo currently serves as the Senior Director at Atelier Retail SAS, where she leverages her extensive experience in trade marketing and visual merchandising to drive strategic initiatives that empower medium and small businesses in the retail sector. With a strong foundation as a Trade Marketing Manager at adidas Colombia, Adriana has honed her expertise in developing impactful retail strategies that align with brand communications, ensuring that both physical and digital storefronts resonate with consumers. Her role at Atelier involves the creation and implementation of tailored training programs and consultancy services, which are designed to enhance the operational capabilities of retail businesses.
Adriana’s commitment to fostering partnerships with key institutions, such as chambers of commerce and trade federations, underscores her dedication to strengthening the retail landscape. By collaborating with these organizations, she not only amplifies the reach of Atelier’s initiatives but also contributes to the broader goal of empowering entrepreneurs and enhancing their market presence. Her proficiency in digital marketing, social media strategies, and the Adobe Creative Suite allows her to craft compelling visual narratives that captivate audiences and drive engagement.
In addition to her strategic oversight, Adriana has coordinated the Visual Merchandising Diploma for five years, showcasing her passion for education and professional development in the retail sector. Her multifaceted skill set, combined with her innovative approach to retail marketing, positions her as a thought leader in the industry, driving transformation and growth for her clients at Atelier Retail SAS.
