Adriana Minchella is currently making significant strides as a Business Development Manager at Xerox, where she leverages her extensive experience in B2B account management to drive growth and innovation across the European market. With a Master’s Degree in International Business from the University of Westminster...
Adriana Minchella is currently making significant strides as a Business Development Manager at Xerox, where she leverages her extensive experience in B2B account management to drive growth and innovation across the European market. With a Master’s Degree in International Business from the University of Westminster in London and two decades of hands-on experience, Adriana has honed her expertise in coordinating complex international projects and leading cross-functional teams to secure major deals. Her role involves not only managing technical, financial, operational, and sales teams but also crafting and executing strategic initiatives that enhance customer relationships and expand market reach.
At Xerox, Adriana is instrumental in developing and implementing new marketing initiatives that resonate with clients and partners alike. Her fluency in French and deep understanding of the telecommunications landscape enable her to effectively engage with diverse stakeholders, ensuring that both current and prospective customers receive tailored solutions that meet their unique needs. By focusing on account and sales management, she has successfully increased the value of existing customer relationships while simultaneously attracting new clients, solidifying Xerox's position in a competitive marketplace.
Adriana's ability to navigate the complexities of international business, combined with her skills in business planning and product management, positions her as a key player in Xerox's growth strategy. Her commitment to fostering collaboration among teams and her strategic approach to business development not only drive revenue but also enhance the overall customer experience, making her an invaluable asset to the organization.
