Adrea Rubin, as the CEO and Owner of Calibrant Digital, brings a wealth of experience and a unique perspective to the direct-to-consumer marketing landscape. With a career that began as a liaison in the industry, Adrea has honed her expertise in audience identification, modeling and...
Adrea Rubin, as the CEO and Owner of Calibrant Digital, brings a wealth of experience and a unique perspective to the direct-to-consumer marketing landscape. With a career that began as a liaison in the industry, Adrea has honed her expertise in audience identification, modeling and analytics, and lead generation, allowing her to craft innovative, data-informed solutions that drive profitable growth for her clients. Under her leadership, Adrea Rubin Marketing, Inc. has become a recognized name in the field, celebrated for its commitment to diversity and inclusion, having been certified by the Women’s Business Enterprise National Council as a diversity vendor for over a decade.
At Calibrant Digital, Adrea is currently spearheading key projects that focus on real-time solutions for the under-banked and underserved markets. Her strategic planning initiatives aim to enhance customer retention and engagement through targeted direct marketing campaigns that resonate with diverse audiences. Adrea’s approach is deeply rooted in her personal journey, inspired by her grandfather’s entrepreneurial spirit, which instilled in her the courage to think differently and challenge conventional marketing paradigms.
With a keen understanding of the evolving digital landscape, Adrea leverages her skills in pre-screen credit analysis and customer behavior modeling to deliver impactful marketing strategies that not only meet but exceed client expectations. Her leadership style fosters a culture of innovation and collaboration, empowering her team to explore new avenues for growth and success. Through her work at Calibrant Digital, Adrea Rubin continues to redefine the standards of direct marketing, making a lasting impact on the industry while championing diversity and inclusion.
