Adele Di Paola serves as the Senior Director of Marketing at Tempur Sealy International, where she plays a pivotal role in shaping the strategic direction of renowned brands such as Tempur-Pedic®, Stearns & Foster®, and Sealy®. With her extensive background in retail consumer goods, Adele...
Adele Di Paola serves as the Senior Director of Marketing at Tempur Sealy International, where she plays a pivotal role in shaping the strategic direction of renowned brands such as Tempur-Pedic®, Stearns & Foster®, and Sealy®. With her extensive background in retail consumer goods, Adele excels in brand equity enhancement, driving brand awareness, and fostering consumer affinity. Her expertise in omni-channel demand generation has been instrumental in developing innovative marketing strategies that resonate with consumers across various platforms.
In her current role, Adele is focused on exceeding annual sales and EBITDA goals through meticulous strategic planning and execution. She leads key projects that involve collaborating closely with retail partners to optimize slot performance, enhance distribution channels, and refine product mix. By leveraging her skills in financial analysis and marketing budget management, she ensures that every campaign is not only creative but also aligned with the company's financial objectives.
Adele's dedication to consumer-centric brand building is evident in her ability to launch breakthrough products that meet the evolving needs of today's consumers. Her strategic and critical thinking capabilities enable her to identify new opportunities within the marketplace, driving demand and ultimately contributing to the company's bottom line. With a strong command of presentations and advertising, coupled with her proficiency in social media, Adele is adept at crafting compelling narratives that elevate brand presence and engage target audiences effectively. Under her leadership, Tempur Sealy International continues to thrive in a competitive landscape, setting new benchmarks for success in the mattress industry.
