As the Director of Growth and Demand Generation at Aiberry, Addison Severns is at the forefront of transforming mental health assessment through innovative marketing strategies and cutting-edge technology. With a robust background in business-to-business (B2B) marketing, Addison is dedicated to driving growth and revenue by...
As the Director of Growth and Demand Generation at Aiberry, Addison Severns is at the forefront of transforming mental health assessment through innovative marketing strategies and cutting-edge technology. With a robust background in business-to-business (B2B) marketing, Addison is dedicated to driving growth and revenue by leveraging a comprehensive understanding of branding, customer strategy, and digital marketing. At Aiberry, he spearheads the go-to-market strategy, meticulously crafting sales and marketing operations that integrate seamless processes and automation to enhance efficiency.
Addison’s expertise in Account Based Marketing (ABM) is pivotal in developing targeted strategies that resonate with key personas, ensuring that Aiberry’s messaging and brand positioning effectively address the unique needs of its audience. His commitment to full-funnel efficiency is reflected in his ability to create and distribute compelling content that engages potential clients at every stage of their journey. By harnessing the power of digital marketing tools, including Google AdWords and SEO, Addison amplifies Aiberry's reach and visibility in a competitive landscape.
In addition to his strategic initiatives, Addison excels in performance marketing and social media engagement, utilizing data-driven insights to optimize campaigns and drive measurable results. His holistic approach to marketing communications and event management further solidifies Aiberry’s presence in the mental health tech industry, making him an invaluable asset to the organization as it continues to innovate and expand its impact on mental health assessments.
