As the Experiential Graphic Design Leader and Principal at DLR Group, Adam Wells brings over two decades of expertise in the architecture and engineering (A/E) environment, where he has honed his skills in creating immersive and engaging visual experiences. His role is pivotal in bridging...
As the Experiential Graphic Design Leader and Principal at DLR Group, Adam Wells brings over two decades of expertise in the architecture and engineering (A/E) environment, where he has honed his skills in creating immersive and engaging visual experiences. His role is pivotal in bridging the gap between architecture and branding, allowing clients to communicate their identity through thoughtfully designed experiential graphics and wayfinding systems. Adam’s deep understanding of environmental graphics enables him to collaborate effectively with diverse project stakeholders, ensuring that each design solution is not only aesthetically pleasing but also contextually relevant to the architecture it complements.
At DLR Group, Adam leads a variety of key projects that showcase his creative direction and strategic thinking. He is particularly adept at integrating marketing communications into his designs, enhancing the overall narrative of spaces while ensuring that signage and wayfinding elements are intuitive and user-friendly. His proficiency in Adobe Creative Suite and experience in advertising and brochure design further enrich his approach, allowing him to produce compelling visual materials that resonate with audiences.
Adam’s commitment to innovation in experiential graphic design is evident in his ability to adapt to the evolving needs of clients across various sectors. By leveraging his extensive background in business development and integrated marketing, he not only elevates the aesthetic appeal of environments but also drives engagement and brand loyalty. His passion for creating meaningful experiences through design positions him as a thought leader in the industry, inspiring both clients and colleagues to explore the transformative power of experiential graphic design.
