Adam Tollefson serves as the Director of Brand & Growth Marketing at Trilliant Food & Nutrition, LLC, where he leverages nearly 15 years of extensive marketing experience to drive strategic initiatives across branded, private-label, and co-manufacturing sectors. With a solid foundation in "classic CPG" marketing...
Adam Tollefson serves as the Director of Brand & Growth Marketing at Trilliant Food & Nutrition, LLC, where he leverages nearly 15 years of extensive marketing experience to drive strategic initiatives across branded, private-label, and co-manufacturing sectors. With a solid foundation in "classic CPG" marketing complemented by modern growth strategies, Adam is uniquely positioned to identify opportunities and whitespace in a rapidly evolving marketplace. His expertise in omni-channel brand activation optimization allows him to effectively engage consumers, shoppers, and retail partners, ensuring that Trilliant's products resonate across multiple touchpoints.
At Trilliant, Adam leads key projects focused on new market and segment expansion, as well as adjacency growth, where he applies his analytical mindset to enhance margins and drive profitability. His proficiency in go-to-market strategy and digital marketing has been instrumental in developing campaigns that not only elevate brand presence but also foster membership growth and customer loyalty. Adam's ability to synthesize customer insights with robust marketing management practices enables him to craft compelling narratives that connect with diverse audiences.
A Kellogg MBA graduate with an undergraduate degree from the Wisconsin School of Business, Adam embodies a big-picture leadership style that emphasizes cross-functional coordination and strategic alignment. His commitment to continuous improvement and innovation positions Trilliant Food & Nutrition for sustained growth in an increasingly competitive landscape. As a general manager and strategist, Adam is dedicated to fostering a culture of creativity and analytical rigor, ensuring that the brand remains at the forefront of the industry while delivering exceptional value to customers and stakeholders alike.
