As the Senior Director of International Marketing at Sony Music Entertainment, Adam Pollock stands at the forefront of innovative marketing strategies that bridge the gap between global music trends and local market needs. With a robust background in sales and marketing, having honed his skills...
As the Senior Director of International Marketing at Sony Music Entertainment, Adam Pollock stands at the forefront of innovative marketing strategies that bridge the gap between global music trends and local market needs. With a robust background in sales and marketing, having honed his skills at renowned labels like Island and Mammoth Records, Adam brings a wealth of experience to his current role within the SIN division. This division is pivotal in marketing and distributing priority titles across the U.S., collaborating closely with over 30 international Sony offices to ensure that each release resonates with diverse audiences.
Adam's leadership is characterized by a unique blend of creativity and strategic foresight. He excels in forging impactful brand partnerships that amplify artist visibility and drive engagement across multiple platforms. His recent campaigns have not only showcased his talent for harnessing social media marketing and online advertising but have also delivered impressive seven-figure revenue successes that significantly contribute to the bottom line of international territories. By focusing on meticulous release planning and leveraging his expertise in publicity and talent booking, Adam ensures that each project is executed with clarity and precision.
His passion for problem-solving is evident in his proactive approach to marketing challenges, allowing him to navigate the complexities of the music industry with ease. Whether it's through innovative video production or targeted radio promotions, Adam Pollock remains committed to elevating the artists he represents while continuously pushing the boundaries of what's possible in international music marketing.
