As the Director of Strategy and Partner at Deksia, Adam Bird leverages over 20 years of extensive experience in marketing, communications, and business development to drive impactful strategies for small and medium-sized businesses (SMBs) across the nation. His role is pivotal in collaborating with Chief...
As the Director of Strategy and Partner at Deksia, Adam Bird leverages over 20 years of extensive experience in marketing, communications, and business development to drive impactful strategies for small and medium-sized businesses (SMBs) across the nation. His role is pivotal in collaborating with Chief Marketing Officers, Marketing Directors, and business owners to craft compelling brand narratives and messaging frameworks that resonate with target audiences. Adam's qualitative approach ensures that each strategy is not only creative but also grounded in data-driven insights, allowing for a tailored fit to the unique challenges and opportunities faced by SMBs.
At Deksia, Adam heads the Copywriting and Content departments, where he oversees the translation of strategic concepts into actionable marketing tactics. This dual responsibility allows him to maintain a cohesive vision throughout the content creation process, ensuring that every piece of communication aligns with the overarching brand strategy. His commitment to accountability is evident as he meticulously reviews nearly all marketing tactics before launch, ensuring they meet defined business metrics and objectives.
Adam's expertise spans various facets of marketing, including content marketing, storytelling, and social media strategy, making him a versatile leader in the industry. His passion for art and photography further enriches his approach, allowing him to infuse creativity into every project. By fostering a collaborative environment and focusing on measurable outcomes, Adam Bird continues to empower SMBs to elevate their brands and achieve sustainable growth in an ever-evolving marketplace.
