Achraf Chouk currently serves as the Technical Manager at Groupe Barrière, where he plays a pivotal role in overseeing the technical and functional aspects of various projects. With a strong foundation in web development and a diverse skill set that includes PHP, Java, and NoSQL...
Achraf Chouk currently serves as the Technical Manager at Groupe Barrière, where he plays a pivotal role in overseeing the technical and functional aspects of various projects. With a strong foundation in web development and a diverse skill set that includes PHP, Java, and NoSQL databases like MongoDB, Achraf is adept at translating complex technical requirements into actionable plans. His expertise extends to Adobe Experience Manager (AEM) and Digital Targeting Management (DTM), allowing him to implement robust analytics solutions that enhance user engagement and drive business growth.
In his role, Achraf is responsible for the technical and functional scoping of projects, ensuring that the needs of stakeholders are accurately defined and met. He conducts thorough analyses of technical solutions, guiding a team of developers through the intricacies of project execution. His proficiency in middleware technologies and APIs facilitates seamless integration of various systems, while his experience with headless CMS and microservices architecture enables the development of scalable and flexible web applications.
Achraf's commitment to quality is reflected in his meticulous approach to drafting technical and functional specifications, as well as his oversight of schedules and budgets. He is well-versed in SEO best practices and web semantics, ensuring that the digital solutions he oversees are not only functional but also optimized for search engines. With a keen eye for detail and a passion for innovation, Achraf Chouk continues to drive technological advancements at Groupe Barrière, positioning the company at the forefront of the hospitality and entertainment industry.