Abiodun Onifade is currently making significant strides as a Doctoral Researcher at Westcliff University, where he focuses on the integration of business intelligence and data analytics within the realm of B2B marketing. His passion for the intersection of marketing, data, and technology is evident in...
Abiodun Onifade is currently making significant strides as a Doctoral Researcher at Westcliff University, where he focuses on the integration of business intelligence and data analytics within the realm of B2B marketing. His passion for the intersection of marketing, data, and technology is evident in his commitment to exploring how artificial intelligence can revolutionize marketing strategies for businesses. By leveraging his extensive background in analytics and marketing consulting, particularly within healthcare organizations, Abiodun excels at transforming complex datasets into actionable insights that drive growth and enhance customer engagement.
In his current role, Abiodun is deeply involved in key projects that aim to develop innovative data strategies for consumer targeting. His expertise in tools such as IBM SPSS Statistics and Customer Data Platforms (CDP) for service allows him to conduct comprehensive market research and analysis, ensuring that marketing efforts are not only effective but also aligned with business objectives. His skills in project management and business strategy further empower him to lead initiatives that enhance brand awareness and optimize marketing analytics.
Abiodun's research is particularly focused on the transformative power of AI in B2B marketing, where he investigates how data-driven decision-making can improve targeting and personalization. His work is poised to contribute significantly to the field, providing valuable insights that can help organizations navigate the complexities of modern marketing landscapes. With a strong foundation in commercial operations and a keen understanding of market dynamics, Abiodun Onifade is well-equipped to drive meaningful change in the industry.
