Abigail Merzel is currently making significant strides as a Digital Content Intern at Moore, where she leverages her academic background in Editing, Writing, and Media and Communications from Florida State University. In her role, Abigail has taken the lead in managing social media accounts for...
Abigail Merzel is currently making significant strides as a Digital Content Intern at Moore, where she leverages her academic background in Editing, Writing, and Media and Communications from Florida State University. In her role, Abigail has taken the lead in managing social media accounts for a diverse range of clients, showcasing her expertise in digital marketing and social media management. Her responsibilities include crafting engaging social media posts that not only resonate with target audiences but also align with each client’s unique brand voice. Through her adept copywriting and research skills, she ensures that content is both compelling and informative, driving engagement across various platforms.
Abigail’s proficiency in data analytics is underscored by her certifications in Google Analytics and Meta BluePrint, which enable her to assess the performance of social media campaigns effectively. This analytical approach allows her to refine strategies and optimize content for maximum impact. Additionally, her experience with Meltwater applications enhances her ability to monitor media trends and audience sentiment, further informing her content creation process.
Beyond her internship, Abigail is actively involved in leadership roles within her university, including her participation in the Chi Omega Fraternity and the Phi Alpha Delta Pre-Law Fraternity. These experiences have honed her organizational leadership and philanthropic skills, which she applies to her professional endeavors. With a strong foundation in journalism writing and public relations, Abigail is poised to make a lasting impact in the digital marketing landscape, combining creativity with strategic insight to deliver exceptional results for her clients at Moore.
