Abi Betancourt is a dedicated and experienced Technical Product Manager at Peacock, where she plays a pivotal role in the Dynamic Ad Insertion team. With a robust background in media and artificial intelligence, Abi is passionate about leveraging technology to enhance user engagement and optimize...
Abi Betancourt is a dedicated and experienced Technical Product Manager at Peacock, where she plays a pivotal role in the Dynamic Ad Insertion team. With a robust background in media and artificial intelligence, Abi is passionate about leveraging technology to enhance user engagement and optimize advertising strategies. Her expertise lies in transforming complex business requirements into innovative technical solutions that drive revenue and improve customer experiences.
At Peacock, Abi is currently spearheading key projects that focus on integrating advanced ad tech capabilities into the streaming platform. She collaborates closely with cross-functional teams, including engineering, marketing, and sales, to ensure that product roadmaps align with business objectives and market demands. Her ability to gather and analyze technical and business requirements allows her to develop comprehensive strategies that address the evolving landscape of digital advertising.
Abi's proficiency in sales engineering and product management enables her to bridge the gap between technical teams and stakeholders, ensuring that all parties are aligned and informed throughout the product development lifecycle. Her leadership in system development and requirements gathering has been instrumental in launching successful ad insertion features that enhance viewer experiences while maximizing monetization opportunities for content providers.
With a proven track record of delivering exceptional results under tight deadlines, Abi Betancourt continues to be a driving force in the ad tech space, committed to pushing the boundaries of what is possible in digital media and advertising. Her passion for innovation and her collaborative approach make her an invaluable asset to the Peacock team and the broader industry.
